Social Marketing a Marketing Tool

Social Marketing

[by Selina Maitreya]

The best tip I can share with you is to use social media as a marketing tool – not just as place to hang. It’s an easy two step process:

Build your following with clients (not just friends, other photographers or family).

Create sales trails.

Building Your Following:

Create a profile on Facebook, Twitter and Linked in, then build your following with these three steps.

Go through all current clients, and contacts you’ve spoken to and visited and send them emails inviting them to tweet, friend you and connect with you. Ask them to respond with their social media info.

View your Google analytics or statistics provided by the service that sends out your visual emails. Look to see who has opened your email and transitioned to your website 2 or more times. Send them a note thanking them for their interest and invite them to follow your blog posts and join you on Twitter, FB and LI. Ask if they’d share their social media info with you as well.

If a portfolio appointment is going well, ask your contact to give you their social media info and provide yours.

Creating Your Sales Trails:

Use social media as a marketing tool by creating a sales trail using Twitter, FB, LI, and your website. Remember – getting buyers to your website is key as that’s where you will ultimately monetize your efforts.

As 50 % of your posts can be about your talent/your business, consider blogging and placing a visual (1 image only) that pertains to your work twice a month.

When you post an image with copy, tweet about it first with a clever tweet that take folks to your blog. Leave a LinkedIn status as well with a link to your blog. On your blog, post one image only with a bit more copy and post another link that takes viewers to a “new work” section on your site where more images from this shoot live. This is a social media sales trail.

Hopefully, once on your site they will look around. If they like what they see they will bookmark your site. You’ll need to remind them of your presence (email/direct mail) so when an assignment that is similar to your vision pops up you will be visible and contacted.

via Social Marketing at Strictly Business.

Using PR and Personal Projects in Your Marketing

[by Gail Mooney]

These days you can add to your marketing efforts without breaking the bank by taking advantage of social media and electronic delivery to do a little PR for your photography business. Think about jobs you recently shot, that you are pleased with or personal projects that you are doing and talk about it everywhere you can think of – blogs, forums, Facebook, Twitter, Linkedin, magazines, newspapers – even radio or television. Not only are you sharing insights about your work, you are providing more information about yourself – who you are and what you are interested in.

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Are Headlines Important?

[by Rosh Sillars]

Great headlines draw people in to read your blog posts. Are your headlines interesting?

Statement headlines such as “My new business portrait” are not attention grabbers. More enticing headlines include: “How to create great portraits”, “What do you think of this portrait?”, or “Six ways to photograph business people”.

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Thinking of Blogging?

[by Gail Mooney]

A few years ago, when blogging became popular, I thought that it may be something that I would enjoy.  I loved conversation and blogging was like that in a way and I knew that I would be comfortable writing in the first person. But I also knew that if I started writing a blog, that I wanted to commit to it and write on a regular basis.  It’s been almost two years since I started Journeys of a Hybrid where I write about photography and my transition to video.  It’s a mixed bag of posts about DSLR gear, audio and video tips and personal stories.  I write about whatever happens to be in my head that is begging to come out or about information or topics that I know people are interested in.

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Will Your Likability Help You Succeed?

[by Charles Gupton]

At the start of a new year, many photographers focus on building their revenue by focusing on finding new clients for their services. Those prospective clients, like all of us, solve their daily challenges by selecting people and services that add the most value to their lives. Most photographers define “providing value” based on the cost, quality and type of photographic services they provide.

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