Estimating Video Production

[by Gail Mooney]

First let me say that I position myself as a producer and that I estimate on the entire video production. I do not hire myself out as a Director or Director of Photography or as a Camera Operator. Many times I may also direct and shoot a project but when a client comes to me and asks for an estimate, I estimate on the entire production from concept through creation.

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Breaking Through The Digital Clutter

[by Thomas Werner]

E-mail is a beautiful thing, it is quick, free, lists are easily updated, and you can automate your promotion process so that mailings go out on a regular basis. The downside of email is “delete”. No one ever has to open your note or look at your imagery before is has been thrown away. Another disadvantage of email is the shear volume of e-mail received on any given day. The number of emails in an InBox grows substantially when you work in a corporate situation, and your promotion stands a good chance of being lost amid notes for meetings, deadlines and client demands.

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Using PR and Personal Projects in Your Marketing

[by Gail Mooney]

These days you can add to your marketing efforts without breaking the bank by taking advantage of social media and electronic delivery to do a little PR for your photography business. Think about jobs you recently shot, that you are pleased with or personal projects that you are doing and talk about it everywhere you can think of – blogs, forums, Facebook, Twitter, Linkedin, magazines, newspapers – even radio or television. Not only are you sharing insights about your work, you are providing more information about yourself – who you are and what you are interested in.

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Thinking Video? Make a plan.

[by Jay Kinghorn]

If you’re thinking about adding video to the services you offer clients, be sure to give the subject some deep thought before jumping in with both feet. Here are three concepts you may want to think through before you start marketing your video services.

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Biggest Mistakes Made Shooting Video with DLSR’s

[by Gail Mooney]

I’ve been working quite a bit lately with both the Canon 5D Mark II and the Canon 7D, shooting video. I’ve been shooting video with traditional video cameras for the last 11 years so I wasn’t in the dark as to how to shoot motion. But I’m not ashamed to say that I’ve made my share of mistakes with these hybrids.

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