Typically, noise/grain is not a problem in this type of image. We recommend that you use ISO 200, or 400. The important point is that you don’t need a very fast ISO; in fact super-fast ISOs may overexpose the firework display. Very slow ISOs – for example, ISO 100 – may not be sensitive enough to capture the display. (Remember, while your shutter will be open for a second or two or more, the actual appearance of the “rockets red glare” will last only a fraction of a second in any one place.)
What aperture should you use? Your f-stop will be based on the ISO you select.
You might think that because the sky is so dark you need a wide aperture. Just the opposite is true. Remember, your objective is not to record the dark sky except as background. You want to record the intensely bright streaks of color. Were you to use a wide open aperture during your time-exposure, you would probably overexpose the colors. Result: They would “burn out” and lose coloration. To intensify the color, therefore, use a smaller aperture like f/8, or f/11, or even f/16. As with your choice of shutter speed, you will have to set your aperture manually. Which you should use depends upon your digital camera’s ISO setting (or the speed of your film), and the intensity of the color bursts. We suggest you bracket your shots, using different apertures.
[by Gail Mooney]
First let me say that I position myself as a producer and that I estimate on the entire video production. I do not hire myself out as a Director or Director of Photography or as a Camera Operator. Many times I may also direct and shoot a project but when a client comes to me and asks for an estimate, I estimate on the entire production from concept through creation.
[by Thomas Werner]
E-mail is a beautiful thing, it is quick, free, lists are easily updated, and you can automate your promotion process so that mailings go out on a regular basis. The downside of email is “delete”. No one ever has to open your note or look at your imagery before is has been thrown away. Another disadvantage of email is the shear volume of e-mail received on any given day. The number of emails in an InBox grows substantially when you work in a corporate situation, and your promotion stands a good chance of being lost amid notes for meetings, deadlines and client demands.
[by Gail Mooney]
These days you can add to your marketing efforts without breaking the bank by taking advantage of social media and electronic delivery to do a little PR for your photography business. Think about jobs you recently shot, that you are pleased with or personal projects that you are doing and talk about it everywhere you can think of – blogs, forums, Facebook, Twitter, Linkedin, magazines, newspapers – even radio or television. Not only are you sharing insights about your work, you are providing more information about yourself – who you are and what you are interested in.