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[by Charles Gupton]
At the start of a new year, many photographers focus on building their revenue by focusing on finding new clients for their services. Those prospective clients, like all of us, solve their daily challenges by selecting people and services that add the most value to their lives. Most photographers define “providing value” based on the cost, quality and type of photographic services they provide.
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[by Charles Gupton]
We all make mistakes. That’s a given. But how we respond when we make a mistake is not. In our response – or lack of one – lies a key to our potential success in relationships, both personal and business.
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[by Shawn Henry]
The major point of confusion between clients and photographers with many photo assignments, both editorial and commercial, is the scope of the usage allowed by the photographer and those expected by the client. This confusion often results because the photographer fails to address the usage issue up front, instead relying on “boilerplate” terms and conditions on the invoice to limit the use, while clients are sometimes ignorant about the issue of usage altogether, believing “we paid for it, we own it.”
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[by Carolyn Potts]
What social media marketing has in common with plate spinning.
If you’re wondering if you should add social media to your marketing mix, there’s a simple test. How many plates are you successfully spinning right now?
Think of each of your marketing initiatives as a plate…. a plate you have to keep spinning–like the old vaudeville plate-spinning jugglers.
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[by Jim Cavanaugh]
Facebook has grown to be one of my most important business resources. Once you move beyond Farmville, horoscopes and what your long lost high school friend had for lunch, there can be a wealth of information and the ability to reach out to and build relationships with current and prospective clients.