Archives for April 2011

Breaking Through The Digital Clutter

April 8, 2011 By admin

[by Thomas Werner]

E-mail is a beautiful thing, it is quick, free, lists are easily updated, and you can automate your promotion process so that mailings go out on a regular basis. The downside of email is “delete”. No one ever has to open your note or look at your imagery before is has been thrown away. Another disadvantage of email is the shear volume of e-mail received on any given day. The number of emails in an InBox grows substantially when you work in a corporate situation, and your promotion stands a good chance of being lost amid notes for meetings, deadlines and client demands.

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Using PR and Personal Projects in Your Marketing

April 7, 2011 By admin

[by Gail Mooney]

These days you can add to your marketing efforts without breaking the bank by taking advantage of social media and electronic delivery to do a little PR for your photography business. Think about jobs you recently shot, that you are pleased with or personal projects that you are doing and talk about it everywhere you can think of – blogs, forums, Facebook, Twitter, Linkedin, magazines, newspapers – even radio or television. Not only are you sharing insights about your work, you are providing more information about yourself – who you are and what you are interested in.

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Thinking Video? Make a plan.

April 6, 2011 By admin

[by Jay Kinghorn]

If you’re thinking about adding video to the services you offer clients, be sure to give the subject some deep thought before jumping in with both feet. Here are three concepts you may want to think through before you start marketing your video services.

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Biggest Mistakes Made Shooting Video with DLSR’s

April 6, 2011 By admin

[by Gail Mooney]

I’ve been working quite a bit lately with both the Canon 5D Mark II and the Canon 7D, shooting video. I’ve been shooting video with traditional video cameras for the last 11 years so I wasn’t in the dark as to how to shoot motion. But I’m not ashamed to say that I’ve made my share of mistakes with these hybrids.

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Using SKYPE – Read This

April 5, 2011 By admin

[by Ellen Boughn]

For effective teleconferences, SKYPE and other video conferences, the New York Times offers some tips if your business requires that you show up electronically. In an article, “Staying Professional in Virtual Meetings” (“Jobs” section 9/26/2010 issue) they offer the following reminders:

• Use the mute button if you decide to chomp on potato chips or to mute your screaming baby or barking dog if you are working from home and in a telephone conference with multiple attendees. If it is a one and one meeting, go to a quiet room or call back later.

• Aside from getting out of sleepwear prior to a video meeting, the Times recommends that you avoid bold striped shirts/blouses…shouldn’t you anyway?

• If you will be making a virtual presentation: make it shorter than usual, as it is much easier for the attendees to become distracted than when you are presenting live.