Las Vegas Photographer and Videographer ~ Victor Bernard ~ Architectural, Industrial, Commercial, Headshots, People, Sports and Fine Art Photography

  • Home
  • Latest Updates
  • Contact
  • Services

Make It Your Own

June 24, 2012 By admin

Make It Your Own

[by Judy Herrmann]

One of the biggest challenges I faced as an emerging still photographer was finding my own voice as a visual communicator. I would look at the work of established professionals and become so lost in my admiration for their vision that I couldn’t find my own.

Eventually, I gained enough confidence to split from the herd and start producing creative work that showed a unique visual style, aesthetic and approach. First by using experimental lighting and darkroom techniques, then by adopting digital imaging tools as soon as we could get our hands on the technology, my partner, Mike, and I were able to craft the images we’d always imagined creating.

Two years ago, we started seriously exploring the possibility of incorporating digital video into the mix of services we offer. We knew that it would be a profitable addition but a part of me resented the idea of having to adapt my vision to this new medium.

The fact that our first exposure to shooting video came in the form of a workshop where documentary approaches were emphasized just made matters worse. After decades of refining a visual style that manipulated reality, we were back to working within the same limitations as film – only this time without experimental darkroom techniques.

I feared that we were setting ourselves up to compete with every DV camera operator out there for work that we were less than passionate about doing. And if there’s one thing I’ve learned in 23 years of working as a photographer – you can’t compete with people who are more passionate about getting the job than you are.

After feeling very dissatisfied with the video footage we were producing, it finally hit me. Instead of adapting to this new medium, I needed to make it adapt to me. We started experimenting with new approaches and techniques and now that we’re finding our voice using a variety of motion imagery tools, it’s clear the effort was worthwhile.

By taking control over our role in the process – the same way we did with stills – we’ve discovered an enthusiasm for this type of image making that we didn’t know we had. Along the way, we’ve realized that digital video isn’t the only motion imagery tool we want to use. CGI, Augmented Reality and Interactive Media all offer opportunities for us to express our vision in new and exciting ways.

Placing these tools in the service of our vision was the critical step to creating imagery that we’re passionate about and identifying new markets that need the kind of imagery we excel at producing.

via Make It Your Own at Strictly Business.

Filed Under: Las Vegas Photographer Blog Tagged With: challenges, creative work, digital images, digital video, documentary, make it your own, medium, still photographer, vision, visual communicator

Categories

  • Las Vegas Photographer Blog

Recent Posts

  • How to Work with Clients and Shot List
  • Why we choose to be photographers
  • Rare Photos Circa 1900’s People of the Past Series 1
  • Las Vegas Flamingo Casino Eve of Corona Virus Lock Down
  • Point of view video of Las Vegas Fremont Experience Day 1 Closure

Archives

  • September 2022
  • March 2021
  • March 2020
  • January 2016
  • November 2014
  • October 2014
  • March 2014
  • December 2012
  • August 2012
  • June 2012
  • May 2012
  • April 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • April 2011
  • March 2011

Sponsors

// SERVICES

  • Professional Photography
  • Video Services
  • 3D Virtual Tour
  • Aerial / Drone Photography and Video
// MEMBERSHIP - CERTIFICATION

  • ASMP (American Society of Media Photographers)
  • MSHA Certified (Mine Safety and Health Administration
  • OSHA Certified (Occupational Safety and Health Administration)
// CONTACT

Comments or questions are welcome.

* indicates required field
CAPTCHA
Refresh

Powered by Fast Secure Contact Form

// LET'S CONNECT

Victor Bernard Enterprises
P.O. Box 231928
Las Vegas, NV 89105
  • 702-325-1643 for inquiries and bookings.
  • Email: info@victorbernard.com
  • Subscribe to our Feed
  • Follow Us Twitter
  • Our Facebook Page
  • Connect with us on LinkedIn
  • Visit Our Instagram Page
  • Product Photography
  • Corporate Events, Parties, Conventions
  • Corporate Industrial Photography
  • Copyright © 2023 Victor Bernard Photography a div. of Victor Bernard Enterprises ~ POLICY ~ TERMS ~ DISCLAIMER