[by Kimberly Blom-Roemer]

There is more than one way to contact a client. Are you utilizing all of them? A truly successful marketing campaign maximizes various avenues:

• paid advertising (both print and online)
• paid direct mail
• free publicity
• workshops and seminars
• lead generator programs
• social networking
• face-to-face networking

We all know about direct marketing – sending that periodic postcard out, buying the ad in the right industry book. But have you tried any of these other avenues? Do you issue press releases to your local media and trade publications? Would conducting a workshop make sense? Is your LinkedIN page up to date, and if appropriate, do you have a Facebook page for your business? And here’s the one I struggle with, face-to-face networking… people “buy” from people they like, and they only way they can like you is if they meet your personally.

via Strictly Business.