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Ask About the Budget? Always!

June 24, 2012 By admin

[by Blake Discher]

Photographers sometimes call me for pricing advice when they get a project that is a bit outside of their normal type of work. I’ll always ask them, “Did you ask your client what her budget is?” And they sometimes say, “I didn’t, that question never yields an answer.”

Never? I doubt it; and I ask the question every time. But it’s true, in my experience, about 80-percent of the time, the client will tell you they haven’t set one. (I’m betting they have, but they’re just not sharing at the moment!)

So here’s what I’ll do. I continue talking about my value, that is, what it is that I’ll “bring to the job” that my competitors may not. (That’s my differentiation by the way.) I ask open-ended questions, ones that end in who, what, when, where, and how. These answers get you information you need to help you determine what her budget might be.

And then, later in the conversation, I’ll ask this question: “You know, this sort of job is exactly the type of work I do all the time and I’m confident I would produce images that would be perfect for your brochure. Tell me, where do I need to be in order to work with you?”

Now your chances of getting a number from the client are much improved. Why? Because you’re further along in the conversation; your potential client is getting to know you a bit better, becoming more familiar with you and your value, and beginning to trust you more. At this point, if she wants to work with you it’s very likely she’ll tip her hand and offer you a number.

A key component of selling is relationship building. People work with people they like. Be friendly, answer questions, and offer solutions. Let the client know you’re on their team that and you are the right photographer for the job. Asking about the budget can stop you from leaving money on the “negotiating table.” There have been times when the client’s budget exceeded what I originally thought I should charge. Good luck!

via Ask About the Budget? Always! at Strictly Business.

Filed Under: Las Vegas Photographer Blog Tagged With: brochure, budget, conversation, experience, pricing, produce images, project, quotes, value

Photographers Provide a Positive Solution

May 15, 2012 By admin

[by Thomas Werner]

During difficult economic times it is easy to become frustrated as you work to hold onto existing clients while growing and changing your business. Do your best not to let your frustration enter into your work or your conversations, the end result will only be detrimental to yourself and your business.

Clients choose photographers, videographers, editors and artists based not only on their ability to problem solve and deliver an outcome that meets their needs, but to do so in a manner that is as problem free as possible. Personal vision, creative ability, pre and post production, professionalism, good business practices, experience, and technical acumen are integral, but they are just part of the problem solving package that we bring to the table as creative entities. Remember that the person hiring you also works for someone else. Their job may depend on not only on the quality of work that you deliver but also the manner in which you create and deliver it.

The next time that a client emails, calls, texts, facebooks, tweets, or invites you to a meeting, take a minute, clear your head, remove your emotions, and focus on the visual and production issues that the client is bringing to the table. Let them know how your unique skill set will solve their problem in the manner that best fits their needs. Then ask yourself how you can do so while making the project and everyone’s life as problem free as possible, while being paid fairly.

The challenges of a shifting a business climate can be frustrating. Don’t let manifestations of your frustration be your downfall. Remember, we are not entitled to success, we have to earn it, and working with your clients in a positive manner is one of the keys to that success.

via Strictly Business.

Filed Under: Las Vegas Photographer Blog Tagged With: business, clients, creative ability, editiors, experience, las Vegas photographer, photographers, photography, positive solution, professionalism, techinal ability, videographers, vision

What Are Your Photography Skills

November 18, 2011 By admin

Although you don’t realize it, there are many different varieties of photography. Photography is about more than merely pressing a button, it is about capturing the very life of the subject or simply depicting one particular thing so completely it is going to easily sell a product. Each of these various types of photography have different names to separate them all one from another, plus regardless if you are focused on being some sort of photographer or you want to hire one, being familiar with the phrases can help you out.

[Read more…]

Filed Under: Las Vegas Photographer Blog Tagged With: commercial photography, dynamic images, exhibit, experience, glossy pictures, hair and make up, light, models, people, photographerfashion, photography, photos, professional designers, skills, static photography, studio photography, variety

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