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Make It Your Own

June 24, 2012 By admin

Make It Your Own

[by Judy Herrmann]

One of the biggest challenges I faced as an emerging still photographer was finding my own voice as a visual communicator. I would look at the work of established professionals and become so lost in my admiration for their vision that I couldn’t find my own.

Eventually, I gained enough confidence to split from the herd and start producing creative work that showed a unique visual style, aesthetic and approach. First by using experimental lighting and darkroom techniques, then by adopting digital imaging tools as soon as we could get our hands on the technology, my partner, Mike, and I were able to craft the images we’d always imagined creating.

Two years ago, we started seriously exploring the possibility of incorporating digital video into the mix of services we offer. We knew that it would be a profitable addition but a part of me resented the idea of having to adapt my vision to this new medium.

The fact that our first exposure to shooting video came in the form of a workshop where documentary approaches were emphasized just made matters worse. After decades of refining a visual style that manipulated reality, we were back to working within the same limitations as film – only this time without experimental darkroom techniques.

I feared that we were setting ourselves up to compete with every DV camera operator out there for work that we were less than passionate about doing. And if there’s one thing I’ve learned in 23 years of working as a photographer – you can’t compete with people who are more passionate about getting the job than you are.

After feeling very dissatisfied with the video footage we were producing, it finally hit me. Instead of adapting to this new medium, I needed to make it adapt to me. We started experimenting with new approaches and techniques and now that we’re finding our voice using a variety of motion imagery tools, it’s clear the effort was worthwhile.

By taking control over our role in the process – the same way we did with stills – we’ve discovered an enthusiasm for this type of image making that we didn’t know we had. Along the way, we’ve realized that digital video isn’t the only motion imagery tool we want to use. CGI, Augmented Reality and Interactive Media all offer opportunities for us to express our vision in new and exciting ways.

Placing these tools in the service of our vision was the critical step to creating imagery that we’re passionate about and identifying new markets that need the kind of imagery we excel at producing.

via Make It Your Own at Strictly Business.

Filed Under: Las Vegas Photographer Blog Tagged With: challenges, creative work, digital images, digital video, documentary, make it your own, medium, still photographer, vision, visual communicator

Photographers Provide a Positive Solution

May 15, 2012 By admin

[by Thomas Werner]

During difficult economic times it is easy to become frustrated as you work to hold onto existing clients while growing and changing your business. Do your best not to let your frustration enter into your work or your conversations, the end result will only be detrimental to yourself and your business.

Clients choose photographers, videographers, editors and artists based not only on their ability to problem solve and deliver an outcome that meets their needs, but to do so in a manner that is as problem free as possible. Personal vision, creative ability, pre and post production, professionalism, good business practices, experience, and technical acumen are integral, but they are just part of the problem solving package that we bring to the table as creative entities. Remember that the person hiring you also works for someone else. Their job may depend on not only on the quality of work that you deliver but also the manner in which you create and deliver it.

The next time that a client emails, calls, texts, facebooks, tweets, or invites you to a meeting, take a minute, clear your head, remove your emotions, and focus on the visual and production issues that the client is bringing to the table. Let them know how your unique skill set will solve their problem in the manner that best fits their needs. Then ask yourself how you can do so while making the project and everyone’s life as problem free as possible, while being paid fairly.

The challenges of a shifting a business climate can be frustrating. Don’t let manifestations of your frustration be your downfall. Remember, we are not entitled to success, we have to earn it, and working with your clients in a positive manner is one of the keys to that success.

via Strictly Business.

Filed Under: Las Vegas Photographer Blog Tagged With: business, clients, creative ability, editiors, experience, las Vegas photographer, photographers, photography, positive solution, professionalism, techinal ability, videographers, vision

Is Photography Really An Art?

December 7, 2011 By admin

Photography is an art which defines the vision and thought of a photographer. Photography art is the mixture of creativity as well as science which helps in creating such marvelous pictures. Photography is important in advertising as well as journalism and every picture expresses a story. An image is the only way of expressing the thoughts of a photographer. A photographer has to be very careful while capturing images as he has to make sure that there is adequate light and enough exposure. When a photograph is technically modified it should be carefully done as it might just spoil the quality of the image.

[Read more…]

Filed Under: Las Vegas Photographer Blog Tagged With: abstract, advertising, art, candid moments, capturing, contemporary, expression, image, journalism, landscape, photographer, photography, pictures, story, vision, visual presentation

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